Our Wild West loves observing California’s East Bay antics and sharing the wildness and insanity surrounding us in one of the weirdest of worlds.  I am a scientist, writer, marketer, and customer service fanatic. I’d love to help you improve your business. I promise your customers will be happier and your profitability will improve. Yes, it’s the wild west out there but the steers can be corralled.

I love hearing from you, since the observer life can be lonely. Use the Contact Me page to send me a message.